CFO Services · Strategic Finance Consulting

Senior CFO Thinking. Strategic Finance Partnership.

Your business needs more than someone to manage the books — it needs a strategic finance partner at the leadership table. I provide CFO services and finance consulting that translate your ambition into rigorous plans, sharper decisions, and measurable results.

Book a Free Discovery Call ↗ Explore Services

20+

Years CFO Experience

+15%

PBT Margin Improvement

75%

Process TAT Reduction

+25%

Topline Growth Delivered

Shruti Jha

CA · IIMA · DISA · Virtual CFO

🎓

IIM Ahmedabad

Post Graduate Programme in Management

📋

Chartered Accountant (CA)

Institute of Chartered Accountants of India

🏦

Goldman Sachs → Revolut → PSB Alliance

Finance Controller · Head Finance · CFO

📍

Mumbai, India

Serving clients globally · Remote & On-site

The Global AI CFO Advantage

A Seasoned CFO in Your Corner.
AI-Powered. Priced for Growth.

Most growing businesses can't justify a full-time CFO. But they can't afford to make critical financial decisions without one either. I solve that — with senior strategic depth, embedded partnership, and AI tools that compress timelines dramatically.

🤝

Embedded in Your Leadership

I don't just send reports — I sit alongside your founder and leadership team, participating in the decisions that shape your business trajectory.

⚡

AI-Accelerated Delivery

Financial models, dashboards and strategic analysis that used to take weeks now take days. I move at the pace your business demands.

📊

Real-Time Business Visibility

Automated MIS, live performance dashboards and board-ready reports that give you a clear picture of your business at any moment.

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Strategic, Not Just Reporting

I focus on forward-looking strategy — pricing models, unit economics, expansion scenarios — not just month-end close and backward-looking numbers.

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Scalable Engagement

Start with a focused project. Grow to a fractional retainer. Scale up during critical events. I flex to match your business stage and budget.

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Multi-Geography Expertise

I've built finance functions for Indian and international companies — including Revolut's India market entry — bridging global standards with local reality.

Track Record

Outcomes That Speak for Themselves

Real business results delivered across fintech, payments, banking and advisory — at companies ranging from high-growth startups to regulated institutions.

+25%

Topline revenue growth through pricing optimisation and market expansion strategy at Paynearby

+15%

PBT margin improvement through product-level P&L monitoring and strategic resource allocation

75%

Finance process TAT reduction — reconciliation cut from 2 working days to under 1 hour through automation

20+

Years leading finance at Goldman Sachs, Revolut India, Paynearby, PSB Alliance and as CA firm partner

What I Do

CFO Services & Strategic Finance Consulting

A complete, senior-level finance leadership function — without the overhead of a full-time hire. My focus is on forward-looking strategy, decision support, and building the financial infrastructure that scales with your ambition.

🎯

Financial Strategy & FP&A

Turn your business ambition into a rigorous financial plan. Annual operating plans, multi-year forecasts, KPI tracking frameworks and variance analysis that keep your team aligned and your board informed.

Business PlanningForecastingKPI Design

📊

MIS & Management Reporting

Design and build dashboards, MIS reports and performance scorecards that give your leadership team real-time visibility — and give your board the confidence to back your plans.

DashboardsBoard ReportingMIS Design

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Cash Flow Management

Deep, forward-looking visibility into your cash position. Funding gap analysis, investment planning and actionable strategies to optimise working capital and protect your runway.

Cash ForecastingWorking CapitalRunway Planning

📐

Business Valuation & Financial Modelling

DCF and multiples-based valuations, unit economics analysis, build-vs-buy frameworks and scenario modelling — rigorous, decision-ready financial models built for the moments that matter.

DCF ValuationUnit EconomicsScenario Modelling

🤝

M&A Advisory & Due Diligence

Buy-side and sell-side due diligence, data room preparation, financial and commercial evaluation, and full project management of the deal — through to post-merger integration and financial consolidation.

Due DiligenceDeal ManagementPost-Merger Integration

📒

Financial Controller Services

Clean, accurate financial statements and robust accounting frameworks. I identify cost leakages, plug gaps in financial representation, and ensure your books reflect the true health of your business.

P&L ManagementCost OptimisationFinancial Hygiene

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Finance Automation

Identify where manual processes are slowing your finance team down, design a practical automation roadmap, and project manage implementation — faster workflows, fewer errors, more strategic capacity.

Process AutomationEfficiencyTech Integration

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Finance Team Architecture

Build or restructure your finance function from the ground up — hiring the right people, defining roles and KRAs, setting up processes, and coaching your team to perform at a higher standard.

HiringTeam BuildingFinance SOPs

Ideal Clients

Who I Work With

I work best with ambitious companies at an inflection point — where the financial decisions you make in the next 12 to 24 months will define your trajectory for years to come.

Scaling Startups & Growth-Stage Companies

You've found product-market fit and are growing fast. You need financial rigour — a proper operating plan, unit economics, and a reporting structure that can scale without the wheels coming off.

Indian Mid-Market Businesses (₹100Cr – ₹500Cr)

You have a traditional accounting team but lack a strategic CFO. You're entering new verticals, improving margins, or professionalising your MIS for board-level governance and institutional readiness.

International Companies Entering India

You need someone who understands the India regulatory and financial landscape, can build a finance function from scratch, and bridges global accounting frameworks with local on-ground reality.

Businesses in M&A or Transition Mode

You're acquiring, merging, or being acquired. I manage the financial side end-to-end — from due diligence through to post-merger integration — so your deal creates value rather than destroying it.

Flexible Engagement

Choose How We Work Together

Every business is at a different stage with different needs. I offer three engagement models so you get exactly the level of CFO support that's right for you — no more, no less.

Project-Based

Ideal for a specific, time-bound need — a financial model, due diligence exercise, cash flow strategy, or MIS redesign.

Fixed scope & timeline
Clear deliverables upfront
One-time engagement
Fast turnaround

From First Call to Real Results

Getting started is simple. My process is designed to get you clarity fast and move to impact without delay.

Discovery Call

Free 30-minute conversation — no sales pitch. Just an honest look at where you are and what you need.

Diagnosis & Proposal

I map your key financial priorities and present a clear scope, timeline and engagement model tailored to you.

Onboard & Immerse

I embed quickly — reviewing your numbers, meeting your team, understanding your systems. AI tools help me get productive in days.

Deliver & Partner

Measurable outcomes from day one. Ongoing partnership as your business evolves. I'm here for the long game.

About

Why I Built The Global AI CFO

I'm Shruti Jha — a Chartered Accountant and IIM Ahmedabad alumna. Over 20+ years, I've led finance at Goldman Sachs, scaled finance functions at Paynearby and Revolut India, and served as CFO at PSB Alliance — a fintech company working with all public sector banks in India.

I've been in the room when the hard decisions get made. I've seen what happens when companies scale without the right financial infrastructure — and what becomes possible when they build it right.

The Global AI CFO exists because I believe every ambitious company deserves a world-class finance function. AI lets me deliver that at a price point that was previously impossible — and with a speed that full-time hires simply can't match.

CA (ICAI) · IIM Ahmedabad · DISA — three of India's most rigorous finance credentials

Built finance functions from zero to institutional-grade at multiple high-growth companies

Deep experience across fintech, payments, banking, NBFC, and professional services

Led M&A, acquisition integration, and cross-border finance including a global fintech's India launch

Connect on LinkedIn ↗

Career Timeline

2024→

CFO

PSB Alliance Pvt. Ltd, Mumbai

2021–24

Head Finance / Finance Controller

Revolut Payments India, Mumbai

2018–21

Head Finance & Finance Operations

Nearby Technologies (Paynearby), Mumbai

2009–18

Partner

Vidya & Co, Chartered Accountants

Earlier

Finance Controllers · Deputy Manager Investments

Goldman Sachs India · Future Generali India